Road to Publication: Helpful Site for Writers and Keepin’ On With Marketing

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I came across a blog this week that’s a great resource for writers. Check it out. You never know what you’re going to find when you go searching!

Some exciting news: my book cover for The Castle Blues Quake is now in the works with a designer from my publisher Beau Coup Publishing. Another “wait and see,” and “can’t wait!”

I’m moving forward with marketing for my debut novel Yakimali’s Gift, due to release from Astraea Press on July 29. I knew I wanted a book trailer—you almost have to have one these days. I think they’re a great marketing tool as well as a fun way for readers to learn about your book. I did a Google search and asked some fellow writers for recommendations of trailer producers. I had mentioned in a recent blog a DIY website that allows you to make your own videos. It looked like a good option, but honestly, I’m so busy with writing, marketing, and my personal and other business life, that I didn’t want to tackle one more thing.

I feel very fortunate and excited to have been directed toward Tanya Watt to do my trailer. Not only is she extremely reasonable (far below the cost of any other producer I researched), but her trailers are totally pro. She also offers banner or social media banners/ads and book cover design. I’m looking forward to seeing what she comes up with!

I’m now also looking at what, in this publication world, is called “swag.” That is, goodies to include in promotions and giveaways. For Yakimali’s Gift, I want the items to have a butterfly theme since that is a prominent symbol in the story. (Hint: Yakimali means Butterfly in the Pima language.)

What types of swag would you like to see in the giveaways?

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About lindacovella

I am an author of fiction for tweens and teens.
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4 Responses to Road to Publication: Helpful Site for Writers and Keepin’ On With Marketing

  1. Great resources, Linda. What type of swag? I think the best thing you could give a way as a writer is your book, but I may be completely out of step here, as I have never done this.

    • lindacovella says:

      Yes, that, too! LOL But authors have other items for giveaways to entice people to their books and websites. I’m finding some things that I think might work, though.

  2. The important thing is to make it something useful that people will keep. Pens, notepads, totes, keylights–those are all great swag.

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