I came across a blog this week that’s a great resource for writers. Check it out. You never know what you’re going to find when you go searching!
I’m moving forward with marketing for my debut novel Yakimali’s Gift, due to release from Astraea Press on July 29. I knew I wanted a book trailer—you almost have to have one these days. I think they’re a great marketing tool as well as a fun way for readers to learn about your book. I did a Google search and asked some fellow writers for recommendations of trailer producers. I had mentioned in a recent blog a DIY website that allows you to make your own videos. It looked like a good option, but honestly, I’m so busy with writing, marketing, and my personal and other business life, that I didn’t want to tackle one more thing.
I feel very fortunate and excited to have been directed toward Tanya Watt to do my trailer. Not only is she extremely reasonable (far below the cost of any other producer I researched), but her trailers are totally pro. She also offers banner or social media banners/ads and book cover design. I’m looking forward to seeing what she comes up with!
I’m now also looking at what, in this publication world, is called “swag.” That is, goodies to include in promotions and giveaways. For Yakimali’s Gift, I want the items to have a butterfly theme since that is a prominent symbol in the story. (Hint: Yakimali means Butterfly in the Pima language.)
What types of swag would you like to see in the giveaways?